Copy critique

For copywriters and small business owners


“Please review my copy — and be brutally honest.”

Cut-throat critiquer:

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Credit: New Line Cinema via Giphy.



Getting your copy critiqued doesn’t have to be a 

panic-inducing-insecurity-magnifying affair.

Give ‘er here.

You’ll get feedback that’s thorough, empowering, and compassionately honest.

Because brutal honesty is so circa 1997.

Feel confident you’re applying it all — well

There’s a lot that goes into creating stellar copy, and it’s easy to get lost in a jumble of theory. Make sure you’re fitting all the moving pieces together smoothly.

Brand Voice

Levels of Awareness

Copywriting Formulas

Voice of Customer

Benefits vs. Features

Conversion Principles

“You”-Centric Messaging

Grammar + Punctuation

Buyer’s Journey

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Straightforward. Like great copy.


Pencil it in

Choose a date from the scheduler and make it yours.


Fill me in

Fill out a short form about your goal, client, and audience.


Hand it over

Send over your document (up to 700 words).


Get it back

Get back a copy full of insightful comments + suggestions.


Hear me out

Watch or listen to an explanatory walkthrough (video or voicenote).


Hit me up

Ask any follow-up questions by email. And get answers, too. 🙂

Scout’s honor

I hereby commit to:

  • Provide actionable, helpful feedback that you can easily implement

  • Consider the full picture, including strategy, structure, language, and (my favorite:) common sense

  • Let you know when a suggestion is just a matter of personal preference

Survey says...

“Bringing Orit onto my team of CopyTribe critiquers was a great move! Students consistently tell me her feedback is insightful, empowering, and easy to implement. She's both an extremely creative thinker and a hardcore strategist who can clearly explain her thinking down to the punctuation mark. She checks her personal style at the door and molds herself to the needs of the project, client, and audience. If you want to feel confident that you're turning out fresh and effective copy, I'd highly recommend a critique from Orit.”

— Michal Eisikowitz

Let’s put our brains together
and "oomph-iphy" your copy.