Copy critique
For copywriters and small business owners
You:
“Please review my copy — and be brutally honest.”
Cut-throat critiquer:
Credit: New Line Cinema via Giphy.
You:
😳
Getting your copy critiqued doesn’t have to be a
panic-inducing-insecurity-magnifying affair.
Give ‘er here.
You’ll get feedback that’s thorough, empowering, and compassionately honest.
Because brutal honesty is so circa 1997.
Feel confident you’re applying it all — well
There’s a lot that goes into creating stellar copy, and it’s easy to get lost in a jumble of theory. Make sure you’re fitting all the moving pieces together smoothly.
Brand Voice
Levels of Awareness
Copywriting Formulas
Voice of Customer
Benefits vs. Features
Conversion Principles
“You”-Centric Messaging
Grammar + Punctuation
Buyer’s Journey
Straightforward. Like great copy.
Pencil it in
Choose a date from the scheduler and make it yours.
Fill me in
Fill out a short form about your goal, client, and audience.
Hand it over
Send over your document (up to 700 words).
Get it back
Get back a copy full of insightful comments + suggestions.
Hear me out
Watch or listen to an explanatory walkthrough (video or voicenote).
Hit me up
Ask any follow-up questions by email. And get answers, too. 🙂
Scout’s honor
I hereby commit to:
-
Provide actionable, helpful feedback that you can easily implement
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Consider the full picture, including strategy, structure, language, and (my favorite:) common sense
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Let you know when a suggestion is just a matter of personal preference
Survey says...
“Bringing Orit onto my team of CopyTribe critiquers was a great move! Students consistently tell me her feedback is insightful, empowering, and easy to implement. She's both an extremely creative thinker and a hardcore strategist who can clearly explain her thinking down to the punctuation mark. She checks her personal style at the door and molds herself to the needs of the project, client, and audience. If you want to feel confident that you're turning out fresh and effective copy, I'd highly recommend a critique from Orit.”
— Michal Eisikowitz