Copy critique

For copywriters and small business owners


“Please review my copy — and be brutally honest.”

Cut-throat critiquer:

Dr evil giphy.gif

Credit: New Line Cinema via Giphy.



Getting your copy critiqued doesn’t have to be a 

panic-inducing-insecurity-magnifying affair.

Give ‘er here.

You’ll get feedback that’s thorough, empowering, and compassionately honest.

Because brutal honesty is so circa 1997.

Feel confident you’re applying it all — well

There’s a lot that goes into creating stellar copy, and it’s easy to get lost in a jumble of theory. Make sure you’re fitting all the moving pieces together smoothly.

Brand Voice

Levels of Awareness

Copywriting Formulas

Voice of Customer

Benefits vs. Features

Conversion Principles

“You”-Centric Messaging

Grammar + Punctuation

Buyer’s Journey

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Straightforward. Like great copy.


Pencil it in

Choose a date from the scheduler and make it yours.


Fill me in

Fill out a short form about your goal, client, and audience.


Hand it over

Send over your document (up to 700 words).


Get it back

Get back a copy full of insightful comments + suggestions.


Hear me out

Watch or listen to an explanatory walkthrough (video or voicenote).


Hit me up

Ask any follow-up questions by email. And get answers, too. 🙂

Scout’s honor

I hereby commit to:

  • Provide actionable, helpful feedback that you can easily implement

  • Consider the full picture, including strategy, structure, language, and (my favorite:) common sense

  • Let you know when a suggestion is just a matter of personal preference

Survey says...

“Bringing Orit onto my team of CopyTribe critiquers was a great move! Students consistently tell me her feedback is insightful, empowering, and easy to implement. She's both an extremely creative thinker and a hardcore strategist who can clearly explain her thinking down to the punctuation mark. She checks her personal style at the door and molds herself to the needs of the project, client, and audience. If you want to feel confident that you're turning out fresh and effective copy, I'd highly recommend a critique from Orit.”

— Michal Eisikowitz


How much does it cost?

$150 USD.

Can I pay after the critique?

Unfortunately, no. Copy critiques are paid for upfront, at the time of booking.

What if I don’t want to pay by PayPal?

No problem. You can email me to discuss other payment options.

What if my document is longer than 700 words?

You have 2 options:
(1) You tell me which sections you'd like me to focus on
(2) We adjust the price to account for a longer critique
You can email me to work out the details, or simply indicate your preference on the booking form, and I'll get back to you.

Are there any critiques you turn down?

Yes. If there’s a conflict of interest (e.g. I’m working closely with a competitor of your client's) or I feel that I’m not the right fit for your particular project, I’ll let you know and give you a full refund.

Will you actually rewrite parts of my copy?

No. I often make specific suggestions in the comments, but my role is to review your work and provide pointed guidance. You are the one who will implement the feedback.

What if I want something more hands-on?

No problem. I offer a copy punchup where I refine and even rewrite parts of your copy. Stay tuned for more info on that. In the meantime, you can email me for more info or to schedule a punchup.

How do I pay?

You pay via Paypal at the time of booking.

Does the critique happen live?

Nope. It happens in my lair, on my own. That said, you can feel free to pop onto the document while I work and watch.

Let’s put our brains together
and "oomph-iphy" your copy.