Hannah LipschutzMay 31, 20212 minHow to write subject lines that consistently get your emails openedEven in an inbox of 999+ unopened emails. Because if it ain't getting opened, it ain't getting read.
Orit WittenbergMay 23, 20212 minYour copy matters more than you realizeStill think copy's job is to transmit information? Think again.
Orit WittenbergDec 27, 20204 minAgitate pain without making anyone cry—the 'Write Your Own Homepage' seriesYES, pain points are an essential part of your homepage. NO, they shouldn't leave anyone in tears. Use them kindly. But effectively.
Orit WittenbergDec 17, 20204 minWrite a killer hero section—the 'Write Your Own Homepage' seriesYour site visitors form their opinion of your brand within seconds. Here's everything you need to know about how to make a good impression.
Orit WittenbergDec 9, 20202 min4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ seriesWhen someone lands on your site, they enter into a conversation with you. Question is: will they engage?
Orit WittenbergOct 21, 20203 minBefore and after: Behind-the-scenes look at a sales page makeoverA full-of-life psychologist with an amazing offer, and a sales page that fell flat. Here’s what wasn’t working, and what we did about it.
Orit WittenbergJul 28, 20207 minHow frequently should you email your list?When it comes to digital marketing, email is your best friend. Use it to generate more leads, sales, and repeat clients. Here's how.
Orit WittenbergJul 1, 20204 minWhy some copy fails even before it's writtenYour copy can do everything "Right" but still be all wrong. Here are 10 things to define before you begin writing your copy.
Orit WittenbergJun 28, 20204 minWhy is your email landing in spam or promotions?No, email doesn't hate you. Learn what's keeping you out of the inbox, and 6 things you can do about it.
Orit WittenbergJun 17, 20204 minConvert more users by keepin' it simpleBasic grammar and vocab sell. Revisit some fundamentals you learned in third grade, with a marketing twist.
Orit WittenbergMay 20, 20202 minShow people they're worth joking around with, and they'll stick aroundIn a world of click heres, download nows, and sign up todays, copy with a human touch offers a refreshing sense of relief.
Orit WittenbergMay 1, 20203 min5 Copy hacks I picked up at Trader Joe’sThat balancing act between predictable and surprising is where the magic happens.