How to write subject lines that consistently get your emails opened
Hannah Lipschutz
  • May 31, 2021
  • 2 min

How to write subject lines that consistently get your emails opened

Even in an inbox of 999+ unopened emails. Because if it ain't getting opened, it ain't getting read.
Your copy matters more than you realize
Orit Wittenberg
  • May 23, 2021
  • 2 min

Your copy matters more than you realize

Still think copy's job is to transmit information? Think again.
Agitate pain without making anyone cry—the 'Write Your Own Homepage' series
Orit Wittenberg
  • Dec 27, 2020
  • 4 min

Agitate pain without making anyone cry—the 'Write Your Own Homepage' series

YES, pain points are an essential part of your homepage. NO, they shouldn't leave anyone in tears. Use them kindly. But effectively.
Write a killer hero section—the 'Write Your Own Homepage' series
Orit Wittenberg
  • Dec 17, 2020
  • 4 min

Write a killer hero section—the 'Write Your Own Homepage' series

Your site visitors form their opinion of your brand within seconds. Here's everything you need to know about how to make a good impression.
4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ series
Orit Wittenberg
  • Dec 9, 2020
  • 2 min

4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ series

When someone lands on your site, they enter into a conversation with you. Question is: will they engage?
Before and after: Behind-the-scenes look at a sales page makeover
Orit Wittenberg
  • Oct 21, 2020
  • 3 min

Before and after: Behind-the-scenes look at a sales page makeover

A full-of-life psychologist with an amazing offer, and a sales page that fell flat. Here’s what wasn’t working, and what we did about it.
How frequently should you email your list?
Orit Wittenberg
  • Jul 28, 2020
  • 7 min

How frequently should you email your list?

When it comes to digital marketing, email is your best friend. Use it to generate more leads, sales, and repeat clients. Here's how.
Why some copy fails even before it's written
Orit Wittenberg
  • Jul 1, 2020
  • 4 min

Why some copy fails even before it's written

Your copy can do everything "Right" but still be all wrong. Here are 10 things to define before you begin writing your copy.
Why is your email landing in spam or promotions?
Orit Wittenberg
  • Jun 28, 2020
  • 4 min

Why is your email landing in spam or promotions?

No, email doesn't hate you. Learn what's keeping you out of the inbox, and 6 things you can do about it.
Convert more users by keepin' it simple
Orit Wittenberg
  • Jun 17, 2020
  • 4 min

Convert more users by keepin' it simple

Basic grammar and vocab sell. Revisit some fundamentals you learned in third grade, with a marketing twist.
Show people they're worth joking around with, and they'll stick around
Orit Wittenberg
  • May 20, 2020
  • 2 min

Show people they're worth joking around with, and they'll stick around

In a world of click heres, download nows, and sign up todays, copy with a human touch offers a refreshing sense of relief.
5 Copy hacks I picked up at Trader Joe’s
Orit Wittenberg
  • May 1, 2020
  • 3 min

5 Copy hacks I picked up at Trader Joe’s

That balancing act between predictable and surprising is where the magic happens.