Chani Pollins
Could bubble wrap be the secret to more referrals?
Supercharge your word-of-mouth marketing by giving extra sauce. Literally.
Hannah Lipschutz
- May 31, 2021
- 2 min
How to write subject lines that consistently get your emails opened
Even in an inbox of 999+ unopened emails. Because if it ain't getting opened, it ain't getting read.
Orit Wittenberg
- May 23, 2021
- 2 min
Your copy matters more than you realize
Still think copy's job is to transmit information? Think again.
Orit Wittenberg
- Dec 27, 2020
- 4 min
Agitate pain without making anyone cry—the 'Write Your Own Homepage' series
YES, pain points are an essential part of your homepage. NO, they shouldn't leave anyone in tears. Use them kindly. But effectively.
Orit Wittenberg
- Dec 17, 2020
- 4 min
Write a killer hero section—the 'Write Your Own Homepage' series
Your site visitors form their opinion of your brand within seconds. Here's everything you need to know about how to make a good impression.
Orit Wittenberg
- Dec 9, 2020
- 2 min
4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ series
When someone lands on your site, they enter into a conversation with you. Question is: will they engage?
Orit Wittenberg
- Oct 21, 2020
- 3 min
Before and after: Behind-the-scenes look at a sales page makeover
A full-of-life psychologist with an amazing offer, and a sales page that fell flat. Here’s what wasn’t working, and what we did about it.
Orit Wittenberg
- Jul 28, 2020
- 7 min
How frequently should you email your list?
When it comes to digital marketing, email is your best friend. Use it to generate more leads, sales, and repeat clients. Here's how.
Orit Wittenberg
- Jul 1, 2020
- 4 min
Why some copy fails even before it's written
Your copy can do everything "Right" but still be all wrong. Here are 10 things to define before you begin writing your copy.
Orit Wittenberg
- Jun 28, 2020
- 4 min
Why is your email landing in spam or promotions?
No, email doesn't hate you. Learn what's keeping you out of the inbox, and 6 things you can do about it.
Orit Wittenberg
- Jun 17, 2020
- 4 min
Convert more users by keepin' it simple
Basic grammar and vocab sell. Revisit some fundamentals you learned in third grade, with a marketing twist.
Orit Wittenberg
- May 20, 2020
- 2 min
Show people they're worth joking around with, and they'll stick around
In a world of click heres, download nows, and sign up todays, copy with a human touch offers a refreshing sense of relief.
Orit Wittenberg
- May 1, 2020
- 3 min
5 Copy hacks I picked up at Trader Joe’s
That balancing act between predictable and surprising is where the magic happens.