Blog

Dec 27, 2020
4 min

Agitate pain without making anyone cry—the 'Write Your Own Homepage' series

YES, pain points are an essential part of your homepage. NO, they shouldn't leave anyone in tears. Use them kindly. But effectively.

Write a killer hero section—the 'Write Your Own Homepage' series

Orit Wittenberg

Dec 17, 2020
4 min

Write a killer hero section—the 'Write Your Own Homepage' series

Your site visitors form their opinion of your brand within seconds. Here's everything you need to know about how to make a good impression.

4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ Series

Orit Wittenberg

Dec 9, 2020
2 min

4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ Series

When someone lands on your site, they enter into a conversation with you. Question is: will they engage?

Before and after: Behind-the-scenes look at a sales page makeover

Orit Wittenberg

Oct 21, 2020
3 min

Before and after: Behind-the-scenes look at a sales page makeover

A full-of-life psychologist with an amazing offer, and a sales page that fell flat. Here’s what wasn’t working, and what we did about it.

How frequently should you email your list?

Orit Wittenberg

Jul 28, 2020
7 min

How frequently should you email your list?

When it comes to digital marketing, email is your best friend. Use it to generate more leads, sales, and repeat clients. Here's how.

Why some copy fails even before it's written

Orit Wittenberg

Jul 1, 2020
4 min

Why some copy fails even before it's written

Your copy can do everything "Right" but still be all wrong. Here are 10 things to define before you begin writing your copy.

Why is your email landing in spam or promotions?

Orit Wittenberg

Jun 28, 2020
4 min

Why is your email landing in spam or promotions?

No, email doesn't hate you. Learn what's keeping you out of the inbox, and 6 things you can do about it.

Orit Wittenberg

Jun 17, 2020
4 min

Convert more users by keepin' it simple

Basic grammar and vocab sell. Revisit some fundamentals you learned in third grade, with a marketing twist.

Show people they're worth joking around with, and they'll stick around

Orit Wittenberg

May 20, 2020
2 min

Show people they're worth joking around with, and they'll stick around

In a world of click heres, download nows, and sign up todays, copy with a human touch offers a refreshing sense of relief.

5 Copy hacks I picked up at Trader Joe’s

Orit Wittenberg

May 1, 2020
3 min

5 Copy hacks I picked up at Trader Joe’s

That balancing act between predictable and surprising is where the magic happens.

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Agitate pain without making anyone cry—the 'Write Your Own Homepage' series

Write a killer hero section—the 'Write Your Own Homepage' series

4 Ways to create a GREAT hero headline (+ examples)—the ‘Write Your Own Homepage’ Series

Before and after: Behind-the-scenes look at a sales page makeover

How frequently should you email your list?

Why some copy fails even before it's written

Why is your email landing in spam or promotions?

Convert more users by keepin' it simple

Show people they're worth joking around with, and they'll stick around

5 Copy hacks I picked up at Trader Joe’s

Get lots of annoying emails from me

Kidding! Get occasional HELPFUL info and FUN swipes of some of the best copy out there.

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