I get you.
I get your customers.

Let me write stuff that brings you together.

Content & copy that build trust…& your business!

You're tired

of writing that isn’t working.

What you have now is decent but...

"It's not selling."

"It's not professional enough."

"It's so not me."

"It's not worth what I paid."

"It's mucho drab."

"How much did Great Aunt Martha say she'd do it for?"

You want to spend less


on tasks you could be outsourcing


on writers who get it wrong


on guesswork - there's a science to branding

Can you get tangible results without compromising your brand’s unique flavor?

You've come to the right place.

I'm Orit

and unique is my favorite flavor.

Take the quiz

Your brand is fun & human. Your audience is fun & human. You need a blog that is:

a. Boring
b. Generic
c. Obscene
d. Fun & human

Your brand is casual-professional. Your audience is casual & professional. You need a website that is:

a. Outlandish
b. Trashy
c. Fit for the Queen
d. Casual-professional

Hover over the questions to find out how you did

Did you ace it?


I bet you did, because it’s intuitive.

To build your brand, you need texts that

Capture your unique voice and message

Speak your customers’ language

Convert your vaguely interested fans into loyal devotees

Get your message across in lingo

that speaks to your customers

with COPY that is




Leads people to take action:

sign up, buy, download,

donate, pet the dog, whatever

Based on data, not guesswork – competitive analysis, A/B testing, best UX practices, and customer feedback

No head-scratching needed. Readers know exactly what you mean

and CONTENT that is



Professionally Quirky

Resonates, informs, inspires, and never offends

Being the go-to address for your customers’ burning questions earns you their loyalty

Disruptive enough to spark dinner-table convo, conventional enough to build your cred

My secret potion?

I work my anthro background to get to know you, your brand, and your customers so I can nail the voice and tone that leave everyone feeling heard.

It’s part art, part science, part unhealthy obsession with social research.

Before I write a single word for you, I take the time to

→ research
→ strategize

→ mildly obsess

Then, I put everything aside and try to have some fun writing your piece.

The end result is writing that both reads as authentic and leads to action.

Work with me if you are

  • A mission-based brand that's passionate about what you do

  • Not afraid to explore the unconventional or tiptoe outside the box

  • On board for a smooth ride where you always know what to expect

Talk to me about...









Sometimes, raw talent and good intentions 

just ain't enough


Trusted by the good folks at

But don't just take my word for it

“A consummate professional who delivers outstanding work, every time.”

Don't hire Orit — I want her all to myself!
Orit just GETS IT. Not only is she meticulous and detail-oriented when it comes to research + process,
she's got an engaging, compelling writing style that keeps you reading.
And she's not stuck to one voice: she skillfully adapts her tone + cadence for different brands and audiences.
More than anything, Orit is a consummate professional who is committed to delivering outstanding work, every time.

I'm a picky, perfectionist agency owner — and I cannot recommend her warmly enough.

Michal Eisikowitz

Founder, CopyTribe & Michal Eisikowitz Copywriting

For on-the-money copy that increases

  • customer loyalty

  • trust

  • conversion

Get lots of annoying emails from me

Kidding! Get occasional HELPFUL info and FUN swipes of some of the best copy out there.

© 2021 Orit Wittenberg

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